In the bustling world of e-commerce, especially on platforms like Amazon and Myntra, studio photography is no longer a luxury—it’s a necessity. When customers can’t touch or try your product, images do all the talking. A well-lit, high-resolution photo can make the difference between a scroll-past and a sale.
If you’re a seller trying to stand out in India’s rapidly growing online marketplace, this comprehensive guide breaks down everything you need to know about studio photography for Amazon and Myntra—from platform-specific requirements to tips on choosing the right studio and maximizing your shoot.
Why Studio Photography Is Essential for Online Sellers
Think about it—when was the last time you bought something online without looking at the pictures? Probably never. A product’s image is the first thing a potential customer notices, and first impressions happen in milliseconds.
Studio photography gives sellers the following advantages:
- Consistent Lighting: No shadows, color mismatches, or grainy textures
- Professional Output: Clean, crisp images that communicate quality
- Faster Editing: Saves time and effort in post-production
- Platform Compliance: Every platform has image policies—studio shots ensure you’re always compliant
In short, investing in professional photography translates directly to more sales, fewer returns, and higher customer trust.
Amazon vs. Myntra: Image Guidelines You Must Follow
Amazon and Myntra both expect sellers to maintain high visual standards—but their guidelines differ slightly. Here’s a quick comparison to help you stay platform-ready:
Amazon Product Image Guidelines
- Main Image: Must be on a pure white background (RGB 255,255,255)
- Product Size: Should fill at least 85% of the frame
- Allowed Formats: JPEG, TIFF, or PNG (JPEG preferred)
- Image Count: 1 Main Image + Up to 8 alternate images
- Dimensions: Minimum 1000px on the longest side; ideal: 2000px+
- No Text or Logos: Not allowed on the main image
- Model Shots: Optional, but preferred for apparel
Myntra Product Image Guidelines
- Background: Clean white, off-white, or light grey preferred
- Product Fill: 70%–90% of the frame
- Image Type: JPEG only, 300 DPI
- Image Size: Minimum 2000 x 2000px
- Mandatory Model Shots: Especially for apparel, footwear, and accessories
- Multiple Angles Required: Includes close-ups and USP shots
Pro tip: Always stay updated with the latest T&C from seller central or Myntra partner dashboards.
Types of Shots You Need for a Product Listing
To maximize your listing potential, it’s important to plan a shot list in advance. Here’s a breakdown of essential shots that create a strong visual narrative:
1. Hero/Main Image
This is the image that shows up in search results and catalog previews. It needs to be high-impact, clean, and compliant with platform norms.
2. Front & Back Views
For fashion, accessories, electronics, or even kitchenware—front and back shots give customers a full view of the product.
3. Close-Ups
Zoom in to showcase:
- Fabric textures
- Zippers, buttons, or fasteners
- Logos or brand tags
- Print detailing
These help reinforce quality and reduce customer hesitation.
4. Side & Angled Views
These provide depth and dimension—especially useful for bags, shoes, homeware, and electronics.
5. Styled or On-Model Shots
For Myntra and premium listings on Amazon, on-model or styled lifestyle shots are crucial. They help the customer visualize usage and increase emotional connection with the product.
6. USP Shots
Highlight product USPs like:
- Stretchability
- Waterproof material
- Multiple compartments or adjustable parts
7. Size Reference
Place the product next to a relatable item (like a water bottle or hand) or use digital annotations to help viewers estimate size.
8. Packaging Shots (Optional on Amazon)
Useful if your packaging is premium or part of the customer experience.
Why You Should Choose a Professional Studio
Sure, smartphones have great cameras now—but that doesn’t automatically make DIY shoots professional. Here’s what a well-equipped studio brings to the table:
Studio Features That Matter
- Lighting Setups: Softboxes, reflectors, continuous lights for consistent output
- Multiple Backdrops: White, grey, creative themes, and chroma options
- In-House Stylists & Models: Save time on coordination
- Post-Production Team: Ensures your images are edited for clarity, brightness, and consistency
- Platform Ready Output: You receive Amazon/Myntra-compliant images without stress
Planning Your Studio Shoot: Pro Tips for Sellers
Photography day is not just about clicking the shutter. Preparation is key. Here’s how you can get the most out of your session:
Checklist Before Shoot Day
- Steam/Iron all clothes
- Remove price tags, stickers, and lint
- Group items into categories (e.g., “summer wear” or “accessories”)
- Bring a reference sheet or Pinterest moodboard
- Prepare any props or packaging boxes you want in the photos
- Clearly communicate:
- Your brand tone (minimal, funky, elegant, etc.)
- Target audience (young adults, working professionals, gym-goers)
- Platform image specs
Should You Add Videos to Your Listing?
Short answer: YES.
Both Amazon and Myntra now allow product videos. And shoppers love motion content.
Video Ideas That Convert
- Fabric Stretch Test
- 360° Product Spin
- Quick Try-On & Walk
- Unboxing Clip
- How-to or Feature Demo
Keep it short (15–30 seconds), high-res, and informative.
Common Mistakes Sellers Make (and How to Avoid Them)
Even with the best camera, a few missteps can ruin your listing:
- Using images with poor lighting or shadows
- Ignoring background consistency
- Overediting to the point of inaccuracy
- Uploading images that don’t meet size guidelines
- Forgetting lifestyle/contextual shots
Solution? Always work with professionals who understand marketplace requirements.
Final Thoughts
If you’re serious about growing your online store on Amazon or Myntra, studio photography is a must-have investment. It’s your product’s digital storefront, the first touchpoint for your buyer, and a key reason they’ll hit “Add to Cart.”
From meeting platform specs to building visual storytelling around your product, a professional studio helps you go from “just another listing” to “top seller.”
Whether you’re shooting for the first time or upgrading your catalog, remember: great photos don’t just show your product—they sell it.
Ready to Book a Shoot?
If you’re in Noida or nearby, check out The Yellow Chip Studio for end-to-end e-commerce photography, Myntra/Amazon compliance, and a team that understands how to make your product shine.
Have a question or want a custom package? We’d love to help you set up a shoot that clicks—literally and figuratively.